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Browsing ICBI 2019 by Issue Date

Browsing ICBI 2019 by Issue Date

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  • Growth and Value Investment Strategies in a War Affected Market: Evidence from Colombo Stock Exchange 
    Fernando, P.N.D.; Buddhika, H.J.R. (International Conference on Business and Information (ICBI – 2019), [Accounting, Finance and Economics], Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2019)
    The objectives of this study are to investigate whether the value stocks outperform the growth stocks and to identify whether there is a structural break with the end of the twenty-year war prevailed in Sri Lanka. Finance ...
  • Determinants of Stock Returns: Evidence from Listed Commercial Banks in Sri Lanka 
    Withanage, W.S.; Yashodha, K.A.D.H.; Wijesinghe, M.R.P. (International Conference on Business and Information (ICBI – 2019), [Accounting, Finance and Economics], Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2019)
    This research study attempts to investigate the determinants of stock returns using evidences from listed commercial banks in Sri Lanka. Inflation rate, GDP growth rate and Interest rate are taken as the macroeconomic ...
  • The Influence of Corporate Governance on Earnings Management in Listed Manufacturing Companies in Sri Lanka 
    Rajapaksha, R.A.S.; Tilakasiri, K.K. (International Conference on Business and Information (ICBI – 2019), [Accounting, Finance and Economics], Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2019)
    The main objective of this paper is to investigate the influence of corporate governance on earnings management. Unlike most prior studies in the area, focused mainly on US firms, this study looks at the listed manufacturing ...
  • A Conceptual Framework for Improving Performance Oriented M-Learning for Marketing Professionals in the Sri Lankan Information Technology Industry 
    Velananda, Y.L. (International Conference on Business and Information (ICBI – 2019), [Doctoral Colloquium], Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2019)
    Marketing Professionals in Sri Lankan information technology industry are frequent travelers and have insufficient time to participate in regular classroom training environment and looking for a new technology era where ...
  • Influence of Brand Citizenship Behavior on Employee Brand Commitment in the Non-Banking Financial Services Sector in Sri Lanka 
    Jayampathi, G.A.S. (International Conference on Business and Information (ICBI – 2019), [Doctoral Colloquium], Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2019)
    Despite the emerging popularity of the concept of the brand citizenship behavior (BCB) deployed to align brand commitment of employees, little has been studied about how BCB influences the brand commitment of employees in ...
  • The Causal Relationship between Air Transport and Economic Development: Empirical Evidence from Sri Lanka 
    Higgoda, P.G.R.R.B. (International Conference on Business and Information (ICBI – 2019), [Doctoral Colloquium], Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2019)
    Air transport and economic growth are highly link and, in many cases, overlap. Empirical studies show that air transportation is a significant factor as well as an indicator of tourism growth and economic development. ...
  • Strategic Planning and Organization Performance: With Special Reference to Telecommunication Industry in Sri Lanka 
    Jayawarna, S. (International Conference on Business and Information (ICBI – 2019), [Doctoral Colloquium], Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2019)
    Firm performance is identified as one of the biggest concerns in strategic management literature. Strategic planning has been an integral part of organizations while its impact on organization performance has been debated ...
  • Creating Competitive Advantage through Open Innovation in Dynamic Business Environment 
    Gunarathne, I. (International Conference on Business and Information (ICBI – 2019), [Doctoral Colloquium], Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2019)
    This paper aims to assess the potential of a company to create competitive advantage through open innovation in dynamic environmental context of organizations. The dynamic nature challenges the competitiveness of a firm ...
  • Supermarket Shopper Satisfaction of Loyalty Programs 
    Mallika, M.C.K.H.; Bagya, M.G.S. (International Conference on Business and Information (ICBI – 2019), [Marketing Management], Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2019)
    Contemporary retail sector in Sri Lanka is very competitive. Changing consumer lifestyle, limited growth beyond the Western Province and main urban centers, and increasing competition due to new supermarket chains are ...
  • Consumer Brand Engagement on Social Media: A Review of Typology and Message Strategy for Marketers 
    Chandramohan, S. (International Conference on Business and Information (ICBI – 2019), [Doctoral Colloquium], Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2019)
    Marketer’s brand communication has been continuously being challenged in the modern social media platform. Various studies indicate organizations are facing significant complexities in understanding consumers’ social media ...
  • Drivers of Customer-based Brand Equity in Personal Care Products in Coimbatore City 
    Mahalingam, S. (International Conference on Business and Information (ICBI – 2019), [Marketing Management], Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2019)
    The purpose of the study is to determine the relationship between the Socio-economic factors with the brand of personal care products. The study is mainly based on primary data which was collected from 492 customers. This ...
  • The Impact of Marketing Promotions on Brand Equity in a Tourism Destination 
    Ranathunga, H.G.C.K. (International Conference on Business and Information (ICBI – 2019), [Marketing Management], Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2019)
    Marketing promotions focusing on tourism destinations are aiming to create brand equity towards a destination. Accordingly, this research intends to identify how marketing promotions influences on brand equity with reference ...
  • Financial Stress of Small and Medium Scale Entrepreneurs: A Review 
    Jayasekara, B.E.A.; Fernando, P.N.D.; Ranjani, R.P.C. (International Conference on Business and Information (ICBI – 2019), [Doctoral Colloquium], Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2019)
    Financial stress became contemporary issue in the globe, directly and indirectly affects the individual’s behavior and disorders their physical and mental health. The main objective of this study is to critically evaluate ...
  • The Impact of Motivational Factors on Organizational Commitment of Managerial Workers: With Special Reference to Private and Public Sector Employees of Dock, Harbor and Port Transport 
    Kumar, P.D.A.S. (International Conference on Business and Information (ICBI – 2019), [Doctoral Colloquium], Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2019)
    The purpose of the study is to examine the relative importance of motivational factors on the degree of organizational commitment in the Dock harbor and port executive staff and to examine the relationship between various ...
  • Measuring the Project Success vs. Project Management Success: A Literature Review 
    Malawige, N.N. (International Conference on Business and Information (ICBI – 2019), [Doctoral Colloquium], Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2019)
    Project management is an essential operations tool for modern organizations to manage scare resources efficiently and effectively in a competitive business environment. Success of projects in this challenging and competitive ...
  • Post-method Pedagogy: Contextualized Methods for Productive Teaching and Learning 
    Herath, H.M.U.K. (International Conference on Business and Information (ICBI – 2019), [Education], Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2019)
    With the emergence of Kumaravadivelu’s post-method pedagogy, favoring one method after the other is no longer acknowledged by the English language teaching practitioners. Instead, using contextualized methods has come ...
  • Vocabulary Learning Strategies Used by Humanities and Social Sciences Students of the University of Ruhuna 
    Anupama, D.S. (International Conference on Business and Information (ICBI – 2019), [Education], Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2019)
    One of the challenges a second language learner is confronted during the progression of second language (L2) learning is grasping its vocabulary. Vocabulary acquisition is vital for L2 learning because the lexical knowledge ...
  • The Influence of Supply Chain Actors on Planning of Exports: A Case Study of a Tea Export Company in Sri Lanka 
    Karunaratne, D.D.R.M.; Kapiyangoda, K.K. (International Conference on Business and Information (ICBI – 2019), [Operations Management], Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2019)
    The purpose of this study is two-fold. Firstly, to identify the supply chain actors involved in export planning. Secondly, to explore how supply chain actors influence the export planning process. This study is based on a ...
  • Innovative Marketing Strategy for (MSMEs): Scale Development and Validation 
    Sathana, V.; Velnampy, T.; Rajumesh, S. (International Conference on Business and Information (ICBI – 2019), [Entrepreneurship & Small Business Management], Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2019)
    Small and Medium Enterprises (SMEs) play a prominent role in the growth and development of a nation. Accordingly, this study intends to develop a scale to measure innovative marketing strategy in MSMEs in Sri Lanka. In the ...
  • The Significance of SWOT Analysis for Performance of Entrepreneurial Process: A Review 
    Kumarapeli, K. (International Conference on Business and Information (ICBI – 2019), [Entrepreneurship & Small Business Management], Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2019)
    SWOT analysis is a popular strategic tool found in strategic entrepreneurship literature. It is a technique applied to understand the internal and external environment of a business entity. However, little is known about ...

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