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Higher Education Scenarios, New Media and Connecting With Modern Researchers: Issues and Challenges for Indian Academic Libraries

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dc.contributor.author Rao, K.S.
dc.contributor.author Aravind, S.
dc.date.accessioned 2019-12-18T06:24:39Z
dc.date.available 2019-12-18T06:24:39Z
dc.date.issued 2019
dc.identifier.citation Rao, K.S. and Aravind, S. (2019). Higher Education Scenarios, New Media and Connecting With Modern Researchers: Issues and Challenges for Indian Academic Libraries. 3rd International Conference on Library and Information Management, Department of Library and Information Science, Faculty of Social Sciences, University of Kelaniya, Sri Lanka. p245. en_US
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/20732
dc.description.abstract At present users are empowered with an unbelievable amount of information, allowing them to thoroughly research their requirements before contacting a library. Today libraries are experimenting on with how to market library services and information products through established and emerging online platforms. Emerging citizen journalism and new media information marketing encompasses different mediums, including display advertising, content marketing, mobile apps and social media promotions. The crucial objective of this new strategy is how best libraries can reach their users, service impact and attracting users to library brand. Even though libraries are pro-actively engulfing these new online platforms in several areas of library such as library communications, marketing of information, brand creation, impact analysis etc., there are several other untouched areas which need to be tested and tried to exploit full potential of new media. en_US
dc.language.iso en en_US
dc.publisher 3rd International Conference on Library and Information Management, Department of Library and Information Science, Faculty of Social Sciences, University of Kelaniya, Sri Lanka en_US
dc.subject Modern libraries en_US
dc.subject Academic libraries en_US
dc.subject Social media en_US
dc.subject Modern information services en_US
dc.subject Indian Higher education en_US
dc.title Higher Education Scenarios, New Media and Connecting With Modern Researchers: Issues and Challenges for Indian Academic Libraries en_US
dc.type Article en_US


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