Abstract:
With the increase of web technologies in the 21st century, a world trend was created to analyze the
online performance of universities across the world. On the other hand, it was considered as one of
criteria in university ranking system either. In most of the cases, the online performance of a university
is calculated based on the number of Google searches available under the search term of a particular
university name. However, it cannot be taken as a reliable criterion to check the online performances
as universities are the knowledge hubs from which new research and publications should emerge for
the betterment of the world community. Although most of Sri Lankan universities use CMS for web
development, designing a more accurate and reliable frame work based on WIF to change the existing
web policy in University of Kelaniya was the main purpose of the research. The analysis of collected
data from 310 people in the university declare that the awareness on web metrics ranking system was
not in a satisfactory level, the attention on the developing backlinks is not a great concern, the cited
amount of research and publications in web metrics is low in the university. Hence, an effective linkage
should immediately be created between the academics and web metrics team, to increase the WIF in
order to uplift the position of the university rankings
