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Factors Affecting the Adoption and Use of Mobile Money in Africa

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dc.contributor.author Alhassan, A.
dc.contributor.author Li, L.,
dc.contributor.author Reddy, K.
dc.contributor.author Duppati, G.
dc.date.accessioned 2019-02-15T09:43:12Z
dc.date.available 2019-02-15T09:43:12Z
dc.date.issued 2018
dc.identifier.citation Alhassan, A., Li, L., Reddy, K. and Duppati, G. (2018). Factors Affecting the Adoption and Use of Mobile Money in Africa. 9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka.p.27 en_US
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/19928
dc.description.abstract This research provides preliminary results on context based factors that determines the adoption and use of mobile money (MM) in Africa. Using data from several sources, including Research ICT Africa, International Telecommunication Union and the World Bank, the hypothesized research model tested the context based constructs such as the availability of electricity, enabling regulation and rural dwellings with the technology acceptance model (TAM) to determine how these constructs affect peoples’ intentions and attitudes towards the continuous adoption and use of MM. Exploring these constructs using the structural equation modelling (SEM) technique, the empirical results suggest that the perceived availability of electricity is an important factor for the mobile phone functionality to enable adoption and use of MM. Perceived enabling regulation also show a correlation with individuals’ intention to adopt and use MM. However, perceived rural dwelling is found to negatively correlate with individuals’ attitudes and intentions to adopt and use MM because of the inadequate or lack of mobile network and national grid in rural areas. The policy implication is that African governments’ public-private partnerships (PPPs) can assist with the construction of the relevant infrastructure for shared growth en_US
dc.language.iso en en_US
dc.publisher 9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka en_US
dc.subject Mobile Money (MM) en_US
dc.subject Technology Acceptance Model en_US
dc.subject Structural Equation Modelling en_US
dc.subject Ubiquity en_US
dc.title Factors Affecting the Adoption and Use of Mobile Money in Africa en_US
dc.type Article en_US


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