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Browsing ICBI 2018 by Subject "Attitude"

Browsing ICBI 2018 by Subject "Attitude"

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  • Mandapathil, J.V.; Ambeesh Mon, S. (9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018)
    Consumer perception plays a leading role in brand building and has a dramatic effect in shaping the consumer buying behavior. That is why businesses spend so much money in marketing themselves. Perceptions are developed ...

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