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Satisfaction of Sri Lankan Based Customers towards Internet Banking in Sri Lanka

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dc.contributor.author Weerasekara, W.T.K.
dc.contributor.author Kawshalya, M.D.P.
dc.date.accessioned 2019-01-23T08:37:14Z
dc.date.available 2019-01-23T08:37:14Z
dc.date.issued 2018
dc.identifier.citation Weerasekara, W.T.K. and Kawshalya, M.D.P. (2018). Satisfaction of Sri Lankan Based Customers towards Internet Banking in Sri Lanka. 4th International Conference for Accounting Researchers and Educators, Department of Accountancy, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka. p48 en_US
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/19658
dc.description.abstract Internet banking activities are more current than the traditional banking activities with the advancement of the new technology in the banking Industries. Commercial banks in Sri Lanka use the internet applications as a weapon of competitive advantage Banks are taking numerous steps to widen this concept among their customers. This study researched the factors affecting customer satisfaction for internet banking. Sample composed of hundred and twenty five customers of five commercial banks in Sri Lanka. The research has been conducted as a quantitative research and the data collection method was survey method. This study identifies three major factors such as Convenience and flexibility, Transaction related benefits and customer security. According to the findings, convenience and flexibility and service security significantly affect customer satisfaction and transaction related benefits are not significant to customer satisfaction. Additionally, it was identified that lack of knowledge on facilities of e-banking compared to traditional banking is one of the prominent reason for less usage of Internet Banking in Sri Lanka. This research provides banking institutions with significant information on various aspects that need to be highlighted in their banking communications strategies to increase the adoption rate of internet banking services en_US
dc.language.iso en en_US
dc.publisher 4th International Conference for Accounting Researchers and Educators, Department of Accountancy, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka en_US
dc.subject Internet Banking en_US
dc.subject Customer Satisfaction en_US
dc.subject Convenience en_US
dc.subject Flexibility en_US
dc.subject Transaction Related Benefits en_US
dc.subject Service Security en_US
dc.title Satisfaction of Sri Lankan Based Customers towards Internet Banking in Sri Lanka en_US
dc.type Article en_US


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