Abstract:
This paper describes a customer analysis for store positioning, using data gathered from supermarkets in Japan. Among the retail industry in Japan, there are many types of reward cards used for customer retention purposes. The rewards cards or “Point Card”, is originally aimed for customer analysis purposes, but at present the full benefits have not been extracted due to issues in data analytics. This reward card has only become a method of simply distributing “virtual money” to the customer. For the efficient use of gathering data, we propose a classification method of the customer based on the objectives of visiting stores. In this study, the customers were classified into their objectives.
