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Adoption of Digital Marketing in MSME: A study in Coimbatore, Tamil Nadu.

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dc.contributor.author Varghese, J.
dc.contributor.author Sudhahar, J. C.
dc.date.accessioned 2017-12-07T08:53:08Z
dc.date.available 2017-12-07T08:53:08Z
dc.date.issued 2017
dc.identifier.citation Varghese, J., and Sudhahar, J. C. (2017). Adoption of Digital Marketing in MSME: A study in Coimbatore, Tamil Nadu. 8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka. p.66. en_US
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/18436
dc.description.abstract Today, information technology has nationally as well as globally turned over the entire working atmosphere. Electronic commerce paved a new way into the common people’s lives on the way how products and services are bought and sold in entire world market. Digital revolution has been changing the entire world style fundamentally. The purpose of the study is to generate an insight on the digital marketing adoption and whether it has been fully involved into the Tier III city like Coimbatore, Tamil Nadu. Internet marketing and advertising are typically used as a replacement for the earlier traditional types of advertising such as radio, television, newspapers and magazines. The methodology adopted for the study as Scheduled Questionnaire with convenient sampling. The study spreads out in showing a clear cut picture on the important platform of digital market with its benefits and finally suggesting the new entrepreneurs to get into the marketing field without burning their hands in the competitive business environment. en_US
dc.language.iso en en_US
dc.publisher 8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka. en_US
dc.subject Digital Market en_US
dc.subject Coimbatore en_US
dc.title Adoption of Digital Marketing in MSME: A study in Coimbatore, Tamil Nadu. en_US
dc.type Article en_US


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