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Store Characteristics and Customer Loyalty: The Mediating Role of Perceived Value.

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dc.contributor.author Alroaia, Y. V.
dc.contributor.author Rahayi, S.
dc.date.accessioned 2017-12-07T06:54:46Z
dc.date.available 2017-12-07T06:54:46Z
dc.date.issued 2017
dc.identifier.citation Alroaia, Y. V., and Rahayi, S. (2017). Store Characteristics and Customer Loyalty: The Mediating Role of Perceived Value. 8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka. p.52. en_US
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/18422
dc.description.abstract The aim of the present study is to examine the effect of store characteristics on customer loyalty with the mediating role of perceived value among customers of chain stores in a province in Iran. To answer the research questions and test hypotheses, a questionnaire was distributed among 385 members of the research sample. After collecting the questionnaires, data was analyzed by using Structural Equation Modeling and the results were extracted. The validity of the questionnaire was assessed by using content and construct validity, and its reliability was measured by Cronbach's Alpha test. The results indicated that the questions have high reliability. In terms of construct validity, which was examined by using confirmatory factor analysis, it was found that the questions have appropriate validity. Finally, the results of the data analysis and hypothesis testing indicate that: store characteristics have a significant impact on perceived value and customer loyalty; perceived value, as well, has a significant impact on customer loyalty. The mediating role of perceived value in the relationship between characteristics of store and customer loyalty is also confirmed. en_US
dc.language.iso en en_US
dc.publisher 8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka. en_US
dc.subject Store Characteristics en_US
dc.subject Customer Loyalty en_US
dc.subject Perceived Value en_US
dc.subject Chain Store en_US
dc.subject Iran en_US
dc.title Store Characteristics and Customer Loyalty: The Mediating Role of Perceived Value. en_US
dc.type Article en_US


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