Digital Repository

The Factors Affecting the Revisit Intention of Fast Food Restaurants:(With Special Reference to Generation Y in Western Province Sri Lanka).

Show simple item record

dc.contributor.author Kuruppuarachchi, E.N.
dc.contributor.author Gayathree, D.A.G.P.K.
dc.date.accessioned 2017-09-18T06:17:49Z
dc.date.available 2017-09-18T06:17:49Z
dc.date.issued 2017
dc.identifier.citation Kuruppuarachchi, E. N. and Gayathree, D.A.G.P.K. (2017).The Factors Affecting the Revisit Intention of Fast Food Restaurants:(With Special Reference to Generation Y in Western Province Sri Lanka).2nd Student Research Conference on Marketing (SRCM), Department of Marketing Management, University of Kelaniya, Kelaniya. p 86. en_US
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/17494
dc.description.abstract The research identifies the determinants of revisit intention of fast food restaurants of Generation Y consumers in Western Province of Sri Lanka. More specifically, the research assesses the degree of influence made by determinants on revisit intention of Generation Y people; identifies the most salient determinant that influences the customer revisit intention of Generation Y to fast food restaurants; and examines whether the revisit intention vary according to their gender in Western Province of Sri Lanka. The data were gathered using a questionnaire and the collected data were analyzed by employing SPSS statistical software version 17.0. In order to test the reliability of the variable indicators, reliability test was done. The study found that revisit intention of fast food consumers of Generation Y is high and also found that all five key determinants influence the individual revisit intention. However, when it comes to group scenario, food quality, perceived value, restaurant location and restaurant image are the main influencing determinants, which is a new empirical finding. Perceived value determinant was proven to be the most salient determinant of revisit intention which is contradictory with the findings of existing literature. The study further concludes that revisit intention does not vary with the gender. en_US
dc.language.iso en en_US
dc.publisher Department of Marketing Management, University of Kelaniya,Sri Lanka. en_US
dc.subject Food quality en_US
dc.subject Perceived value en_US
dc.subject Revisit intention en_US
dc.subject Restaurant environment en_US
dc.subject Restaurant image en_US
dc.subject Restaurant location en_US
dc.title The Factors Affecting the Revisit Intention of Fast Food Restaurants:(With Special Reference to Generation Y in Western Province Sri Lanka). en_US
dc.type Article en_US


Files in this item

This item appears in the following Collection(s)

Show simple item record

Search Digital Repository


Browse

My Account