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Impact of Sharing Economy on Customer Purchasing Intention in the Hotel Industry in Sri Lanka

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dc.contributor.author Guruge, M.S.P.
dc.contributor.author Wijenayake, S.I.
dc.date.accessioned 2017-09-18T06:00:30Z
dc.date.available 2017-09-18T06:00:30Z
dc.date.issued 2017
dc.identifier.citation Guruge, M.S.P. and Wijenayake, S.I.(2017).Impact of Sharing Economy on Customer Purchasing Intention in the Hotel Industry in Sri Lanka.2nd Student Research Conference on Marketing (SRCM), Department of Marketing Management, University of Kelaniya, Kelaniya. p 82. en_US
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/17490
dc.description.abstract As a result of the phenomenal growth of the sharing economy in the tourism industry, investigating its impacts on travellers and tourist destinations is of paramount importance. Accordingly this study attempts to measure the impact of sharing economy on customer purchasing intention in the hotel industry. Based on a survey targeting foreign tourists from the Southern province, it was identified that economic benefit, sustainability consideration, trustworthiness, local experience & facilitating conditions significantly impact on customer purchasing intention in the hotel industry. The statistical outputs revealed out of the five main factors, trustworthiness and economic benefits were identified as to be the most impactful variables on customer purchasing intention. Even though the importance of these variables has been different from country to country the situation prevailing within the Sri Lankan context has been identified here. Further the empirical evidence from this study suggests several theoretical and practical implications for the tourism and hospitality businesses and directions for future research. en_US
dc.language.iso en en_US
dc.publisher Department of Marketing Management, University of Kelaniya,Sri Lanka. en_US
dc.subject purchasing intention en_US
dc.subject sharing accommodations en_US
dc.subject sharing economy en_US
dc.subject tourism en_US
dc.title Impact of Sharing Economy on Customer Purchasing Intention in the Hotel Industry in Sri Lanka en_US
dc.type Article en_US


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