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The Impact of the Marketing Communication Tools on Brand Awareness in Second Hand Automobile Market in Sri Lanka

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dc.contributor.author de Silva, A.K.S.
dc.contributor.author Wijenayake, S.I.
dc.date.accessioned 2017-09-18T05:36:11Z
dc.date.available 2017-09-18T05:36:11Z
dc.date.issued 2017
dc.identifier.citation de Silva, A.K.S. and Wijenayake, S.I.(2017).The Impact of the Marketing Communication Tools on Brand Awareness in Second Hand Automobile Market in Sri Lanka.2nd Student Research Conference on Marketing (SRCM), Department of Marketing Management, University of Kelaniya, Kelaniya. p 75. en_US
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/17483
dc.description.abstract This study is done to examine the impact of marketing communication tools on brand awareness in second hand automobile industry in Sri Lanka. It was identified that there is an increased usage of automobiles and most of people are buying used automobile from owners and automobile companies. Furthermore, it is observed that people consider many factors in their purchasing decision making process. Therefore the main objective of this study is to identify impact marketing communication tools on brand awareness in second hand automobile industry. A survey was conducted using a structured questionnaire to examine the stated hypothesis. Primary data was collected from 80 respondents who buy second hand automobiles in Colombo district and Gampaha District. Collected data were entered to SPSS software for purpose of basic data analysis. The impact of marketing communication tools on brand awareness in second hand automobile in Sri Lanka was identified as the final result of the study. en_US
dc.language.iso en en_US
dc.publisher Department of Marketing Management, University of Kelaniya,Sri Lanka. en_US
dc.subject Automobile en_US
dc.subject Advertising en_US
dc.subject Car Brands en_US
dc.subject Marketing communication tools en_US
dc.subject Brand Awareness, en_US
dc.subject Relationship en_US
dc.title The Impact of the Marketing Communication Tools on Brand Awareness in Second Hand Automobile Market in Sri Lanka en_US
dc.type Article en_US


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