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The Impact of Retail Store Atmospherics on Impulsive Buying Behavior with Special Reference to Modern Trade Context.

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dc.contributor.author Abeysekara, A.W.A.T.D.
dc.contributor.author Abeysekara, A.W.A.T.D.
dc.date.accessioned 2017-09-07T10:19:50Z
dc.date.available 2017-09-07T10:19:50Z
dc.date.issued 2017
dc.identifier.citation Abeysekara, A.W.A.T.D. and Weerasiri, R.A.S. (2017). The Impact of Retail Store Atmospherics on Impulsive Buying Behavior with Special Reference to Modern Trade Context.2nd Student Research Conference on Marketing (SRCM), Department of Marketing Management, University of Kelaniya, Kelaniya. p 14. en_US
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/17347
dc.description.abstract Recently, retailers and supermarkets have apprehended the important of the store atmospherics in creating better shopping experiences, resulting in happier and more satisfied customers. The objective of this research study is to explore the effectiveness of retail store atmospherics on impulsive buying behavior from customers’ point of view and analyze its influence on consumer impulsive purchase intention in the modern trade context in Sri Lanka Impulse buying is considered relevant in today’s shopping scenario, with the innovative sales promotions, creative messages, innovative product display and appropriate use of technologies in the retail stores (Schiffman, 2010), where it is a complicated and multifaceted phenomenon which accounts for a substantial volume of the overall product sales. A sample of 150 shoppers was selected from five major chain supermarket outlets from the Gampaha district, using convenient sampling method. The data analysis covered correlation and regression by using the version 20.0 of SPSS package. Results revealed that retail store atmosphere and impulsive buying are positively correlated. en_US
dc.language.iso en en_US
dc.publisher Department of Marketing Management, University of Kelaniya en_US
dc.subject Impulsive buying intention en_US
dc.subject Shopping experience en_US
dc.subject Store atmospherics en_US
dc.subject Supermarkets en_US
dc.title The Impact of Retail Store Atmospherics on Impulsive Buying Behavior with Special Reference to Modern Trade Context. en_US
dc.type Article en_US


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