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The Impact of Experiential Marketing on Customer Satisfaction Relates to Fast Food Restaurants in Sri Lanka

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dc.contributor.author Hansika, L.A.H.
dc.contributor.author Kumara, W.D.
dc.date.accessioned 2017-09-07T09:04:10Z
dc.date.available 2017-09-07T09:04:10Z
dc.date.issued 2017
dc.identifier.citation Hansika, L.A.H. and Kumara, W.D. (2017). The Impact of Experiential Marketing on Customer Satisfaction Relates to Fast Food Restaurants in Sri Lanka.2nd Student Research Conference on Marketing (SRCM), Department of Marketing Management, University of Kelaniya, Kelaniya. p 04. en_US
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/17337
dc.description.abstract The main objective of this research is to analyze the impact of experiential marketing on customer satisfaction in fast food restaurants in Sri Lanka. In addition to the main objective, the research will provides the elements of experiential marketing that impact on customer satisfaction relates to fast food restaurants and the most significant element of experiential marketing that impact on customer satisfaction relates to fast food restaurants. For those purposes, survey was conducted as a basic research method and 200 respondents were taken into account from Colombo district as a sample. Based on the variables represented in the conceptual framework, five hypotheses were formulated.. Both descriptive and inferential statistics were used in presenting and analyzing the data. Inferential statistics such as regression and correlation analysis were used to determine relationship between relevant variables. The data analysis covered above statistics by using the version 20.0 of SPSS software package. Results revealed that the customer satisfaction and experiential marketing variables are positively correlated. en_US
dc.language.iso en en_US
dc.publisher Department of Marketing Management, University of Kelaniya en_US
dc.subject Customer Satisfaction en_US
dc.subject Experience Economy en_US
dc.subject Experiential Marketing en_US
dc.subject Fast food Restaurants, en_US
dc.subject Strategic Experiential Modules en_US
dc.title The Impact of Experiential Marketing on Customer Satisfaction Relates to Fast Food Restaurants in Sri Lanka en_US
dc.type Article en_US


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