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Student Research Conference on Marketing(SRCM)
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2nd-2017
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Showing 6 out of a total of 6 results for collection: 2nd-2017.
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The Study on the Impact of Customer Based Brand Equity on Customer Satisfaction: With Special Reference to Corporate Customers of Arpico Interiors Brand in Western Province
Marasingha, T. R.
;
Herath, H.M.R.P.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
Impact of Service Quality towards Brand Image with Special Reference to Youth Segment in Sri Lankan Mobile Service Providers
Adasooriya, A.M.S.S.
;
Herath, H.M.R.P.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
Key Determinant That Influencing On Choices Fast Food for Restaurant.
Upendra, L.U.A.I.
;
Herath, H.M.R.P.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
The Impact of Country of Origin on Brand Equity: Special Reference to Milk Powder Market in Sri Lanka.
Gamage, W.B.G.P.S.
;
Herath, H.M.R.P.
(
Department of Marketing Management, University of Kelaniya
,
2017
)
A Study on Factors Influence on Online Purchase Intention of Online Non-Shoppers for Electronic Products (With Special Reference to Colombo District)
Herath, H.M.R.V.
;
Herath, H.M.R.P.
(
Department of Marketing Management, University of Kelaniya
,
2017
)
The Variance in Service Quality & Its Impact on Customer Satisfaction in the Clothing Retail Industry of Sri Lanka
Lalindra, M.V.S.
;
Lalindra, M.V.S.
;
Herath, H.M.R.P.
(
Department of Marketing Management, University of Kelaniya
,
2017
)
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Author
Herath, H.M.R.P. (6)
Adasooriya, A.M.S.S. (1)
Gamage, W.B.G.P.S. (1)
Herath, H.M.R.V. (1)
Lalindra, M.V.S. (1)
Marasingha, T. R. (1)
Upendra, L.U.A.I. (1)
Subject
Brand Association, (1)
Brand Awareness (1)
Brand Image (1)
Brand Loyalty (1)
corporate customers (1)
Country of Origin image (1)
Customer (1)
Customer based brand equity (1)
Customer Satisfaction (1)
customer satisfaction (1)
... View More
Date Issued
2017 (6)
Has File(s)
Yes (6)