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Factors Affecting On the Brand Loyalty in the Mobile Phone Market (Special Reference on Youth Segment in Sri Lanka).

Rajapaksha, I.D.M.L.; Medis, A. (Department of Marketing Management, University of Kelaniya, 2017)

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Author
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- Rajapaksha, I.D.M.L. (1)
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- Brand loyalty (1)
- Perceived brand image (1)
- Price level and Country of origin (1)
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