Browsing 2nd-2017 by Subject "Brand Image"

Now showing items 1-3 of 3

Factors Affecting to Brand Loyalty in Fast Food Industry With Special Reference to Colombo District

Fernando, T.M.D.; Fernando, P.M.P. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Developing and managing Brand Equity for a brand is considered as a critical issue for most of the industries. Having too many brands around the customer and competitive marketing and promotion campaigns can be a cause to ...
Impact of Service Quality towards Brand Image with Special Reference to Youth Segment in Sri Lankan Mobile Service Providers

Adasooriya, A.M.S.S.; Herath, H.M.R.P. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Mobile industry in Sri Lanka is getting saturated on daily basis but the consumers’ expectations and perceptions towards service is also increasing frequently. Hence, service providers are facing many challenges and issues ...
Study on Purchasing Intention of Smart Phone Market in Sri Lanka (With Special Reference to University Undergraduates).

Madushani, R.H.S.; Ubayachandra, E.G. (Department of Marketing Management, University of Kelaniya, 2017)

This research examines the study on purchase intention of smart phone market in Sri Lanka with special reference to university undergraduates. Product Functions, Value for money, social influence and brand image identified ...

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