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2nd-2017
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Browsing 2nd-2017 by Author

Browsing 2nd-2017 by Author "Perera, G.N.R."

Now showing items 1-6 of 6

The Factors Affecting on Formation Customer Favorable Attitudes on Mobile Banking: with Special Reference to National Development Bank Sri Lanka

Thushani, P.M.; Perera, G.N.R. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Providing innovative services is an important factor for the competitiveness in banking sector. National Development Bank’s Mobile banking is such an innovative service. With this mobile banking facility, all National ...
How far Marketing Strategies followed by the Supermarkets will Impact on a Consumer to be loyal for a specific Super Market chain in Sri Lanka

Jayasinghe, B.D.; Perera, G.N.R. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The purpose of the research is to examine the effectiveness of marketing strategies of modern trade and their level of impact on customer loyalty towards supermarket chains in Sri Lanka. For the selected sample, which is ...
The Impact of Innovation Management on the Business Success through Sustainable Productivity of Building Construction Industry: with reference to The International Construction Consortium (ICC – Sri Lanka

Preethisinghe, G.S.M.; Perera, G.N.R. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Every commercialized company seeking profits while minimizing their costs. Most of organizations think that the way to maximize profit is only reducing costs. But the reality is reducing costs will occur unnecessary problems ...
The impact of Social Media Functions on building Brand Loyalty with special reference to High-End Fashion Retailer Brands in Sri Lanka

Weerakoon, C.E.; Perera, G.N.R. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Building and maintaining Brand Loyalty is a very important topic that marketers are talking about for a long period, because having loyal customer base is essential to compete with emerging competitive markets. The new ...
Impact of Social Media Marketing on Brand preference of Smartphones among Sri Lankan Youth

Dilhani, K.N.; Perera, G.N.R. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The social media has unique features compared to traditional marketing tools and using social media has become very popular among youth. A smartphone also has become an essential part of the life among youth. Smartphone ...
The Impact of Social Media use on building Brand Awareness with special reference to Sri Lankan Tourist Hotel Sector.

Ranwala, R.M.N.H.; Perera, G.N.R. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The tools and strategies for communicating with consumers have changed significantly since the emergence of Internet and with the world-wide penetration of social media. The internet and social media provides a platform ...

Browsing 2nd-2017 by Author "Perera, G.N.R."

Browsing 2nd-2017 by Author "Perera, G.N.R."

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