Abstract:
The purpose of this research is to measure the relationship between work-life conflict
and job satisfaction among the field sales staff of Darley Butler and Company limited,
Little attention has been given to work life conflict as one of the many causes for
dissatisfaction of their jobs, Work life conflict is an inter role conflict that arises due to
conflicting roles required by work place and family, This study has been conducted to
examine the impact of three forms of long working hours (LW). family commitment
(FC) and organizational support (OS) on job satisfaction (JS) of field sales staff. A total
of 170 questionnaires were distributed out of which 162 were returned back after filling,
This study is based on primary data, Data was collected using questionnaires and
analysed using Statistical Package for Social Sciences ( SPSS) 20 version was used to
analysed the data with the help of descriptive and regression analysis, Correlation and
regression analysis were used to find the relationship between the variables, This
research found strong negative relationship between work life conflict and job
satisfaction, R2=968 has proven hypothesis HI of negative relationship between work
life conflict and job satisfaction, Job satisfaction refers to the attitude people have
towards their job roles and the organizations they work for. The results of the research
is helpful for organizations to get better understanding about the reasons for work life
conflict and employees' job satisfaction levels and also makes the recommendation to
the organization to improve work life policies offered to employees in order to increase
their job satisfaction. Overall, voluntary reasons for sales personnel leaving their
current jobs arc poor work environment including long working hours, family
commitment and lack of organization support.
