ශ්‍රී ලාංකේය ටෙලිවිෂන් කර්මාන්තය වმත්තිකකරණයවීම පිලිබඳ අධ්‍යයනයක්

Abstract

There is no such broad study to notice on the professionalization of television field in SriLanka even in the field of television itself. Recognizing the television as an importantindustrial sector with vast potentials and concerning its composites such as theorganizational structure, extension, legal and policy manners and economic contributionare the key steps for the this fresh academic approach to the topic "Professionalization ofthe television industry of Sri Lanka".The topic standing on the problem which was emphasized in the researcher's mindthrough the inductive arguments considering the diverse and non-formal ideas anddiscussions of different individuals and groups related to the television field of Sri Lankaand it has stated as,"How to realize the concept of professionalization among the people belong to theoccupational fields of contemporary Sri Lankan television by benchmarking globalstandards"The research study towards concluding the stated problem is focused through fulfillingof four (04) objectives such as,(i) IdentilYing the concept of professionalization and its values, (ii) Identifyingprofessionalization as a parallel process to the growth of a certain field in to an industrialsector, (iii) Recognizing the factors based on the establishment of the organizationalstructure and the occupations of Sri Lankan Television field; (iv) Studying on tendenciesof professionalization in Sri Lanka Television field through television occupations basedon the technology.The methodology used in this study is a mixed one of qualitative and quantitativemethods and the study based on three (03) television occupational areas as VideoCamera operations, Lighting and Post- Production. Research data were collected throughtwo research tools as interviews made with experts of the industry and by a questionnairefocused on the convenient sample based on the stated population.Data collected through the questionnaires was analyzed by benchmarking the theoreticalbackground and the facts extracted from the expert interviews.The study is concluded with the major conclusion as, there is no such prominent andclear concern among the people belong to the selected Television occupations on thepositive changes could be happened due to the professionalization. Furthermore it hasalso concluded that there is no satisfactory guidance or encouragements on careeradvancements in a sustainable manner among the television organizations butconcerning day to day work based improvements of the employees.This study is a pioneer study and initiating a set of new and possible extensions to thearea of study and also it has revealed the basic values of professionalization as a key tothe mutuality between the people and the organizations in the field of television of SriLanka