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1st-2016
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The Effect of Brand Image on Men’s Purchasing Intention; With Special Reference to Sportswear Products in Sri Lanka.
Chathuranaga, A.A.D.K.
;
Bandara, B.S.S.U.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Impact of Celebrity Endorsement on Consumer Purchasing Intention .
Senarathne, B.G.S.
;
Bandara, B.S.S.U.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Factors Affecting On Consumer Purchasing Intention for Fruit Drinks Market in Sri Lanka.
Fasna, M.A.F.
;
Weerasiri, R.A.S.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Impact of Brand Personality on Customer Buying Intention: In the Case of Charles & Keith Brand in Sri Lanka.
Wijerathne, W.P.T.U.P.
;
Wanninayake, W.M.C.B.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
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Author
Bandara, B.S.S.U. (2)
Chathuranaga, A.A.D.K. (1)
Fasna, M.A.F. (1)
Senarathne, B.G.S. (1)
Wanninayake, W.M.C.B. (1)
Weerasiri, R.A.S. (1)
Wijerathne, W.P.T.U.P. (1)
Subject
purchasing intention (4)
Brand Image (1)
Brand Personality (1)
brand personality dimensions (1)
Brand personality, (1)
Celebrity Endorsement (1)
customer behavior (1)
Fruit Drinks Market (1)
Perceived Benefits (1)
Perceived Product Attributes (1)
... View More
Date Issued
2016 (4)
Has File(s)
Yes (4)