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1st-2016
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Browsing 1st-2016 by Author

Browsing 1st-2016 by Author "Wanninayake, W.M.C.B."

Now showing items 1-6 of 6

Effect of Advertising Appeals on Impulsive Buying Behavior (With Special Reference to Anchor Newdale in Modern Trade Context)

Ekanayake, I.; Wanninayake, W.M.C.B. (Department of Marketing Management, University of Kelaniya, 2016)

In the present business environment, marketers are using different kinds of advertising appeals to achieve the organizational communication goals. Companies spend millions of money on developing and broadcasting TV ...
The impact of Brand Equity on Purchasing Intention with special reference to the Skin Care Brands in Sri Lanka.

Lakshi, Erandi. W.P.; Wanninayake, W.M.C.B. (Department of Marketing Management, University of Kelaniya, 2016)

Nowadays, there can be seen a keen competition among the skin care Bands. Marketers use different strategies to attract customers to their skin care brands. Recently, marketers are highly considering on building brand ...
The Impact of Brand Personality on Customer Buying Intention: In the Case of Charles & Keith Brand in Sri Lanka.

Wijerathne, W.P.T.U.P.; Wanninayake, W.M.C.B. (Department of Marketing Management, University of Kelaniya, 2016)

This study was conducted to identify the level of impact a brand’s personality has over a customer’s purchasing intention when it comes to branded apparel shopping in Sri Lanka and to establish the relationship between the ...
The impact of celebrity endorsement on purchasing intention with special reference to malted milk powder market in Sri Lanka.

Ranasinghe, R.A.C.P.; Wanninayake, W.M.C.B. (Department of Marketing Management, University of Kelaniya, 2016)

The biggest improvement in the field of Marketing is the celebrity involvement as a promotional technique. Advertises believe that using celebrity endorser will foster, in the mind of the customer, a connection between the ...
The Impact Of E- Service Quality on Creating Brand Loyalty in Telecommunication Services: in The Case of Dialog Axiata PLC.

Sewwandi, W.A.T.; Wanninayake, W.M.C.B. (Department of Marketing Management, University of Kelaniya, 2016)

Sri Lankan Mobile industry is mainly consisting of five operators competing for a total addressable population of 21 million including Dialog, Etisalat, Airtel, Mobitel and Hutch 3 fixed operators. Dialog Broadband services, ...
Study on Association in between Store Personality and Consumer Brand Loyalty (with especial reference to Fashion Retail industry in Sri Lanka).

Peramuna, N.D.; Wanninayake, W.M.C.B. (Department of Marketing Management, University of Kelaniya, 2016)

This study is mainly focus on the end result of how store personality effects on consumer brand loyalty in fashion apparel retail industry in Sri Lanka. The research problem of the study is: to what extent store personality ...

Browsing 1st-2016 by Author "Wanninayake, W.M.C.B."

Browsing 1st-2016 by Author "Wanninayake, W.M.C.B."

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