Browsing 1st-2016 by Author "Bandara, B.S.S.U."

Now showing items 1-3 of 3

The Effect of Brand Image on Men’s Purchasing Intention; With Special Reference to Sportswear Products in Sri Lanka.

Chathuranaga, A.A.D.K.; Bandara, B.S.S.U. (Department of Marketing Management, University of Kelaniya, 2016)

Brand image has become increasingly important for any brand in the present business context. A good brand image not only can create a clear brand differentiation but also can increase loyalty and consumer preference as ...
The Impact of Celebrity Endorsement on Consumer Purchasing Intention .

Senarathne, B.G.S.; Bandara, B.S.S.U. (Department of Marketing Management, University of Kelaniya, 2016)

In present business and marketing context the celebrity endorsement in building brands has become a major strategy. However the impact of this celebrity endorsement needs to analyze more as it impacts on the customers in ...
Impact of Celebrity Endorsement towards Brand Equity: With Special Reference to Carbonated Soft Drinks Brands.

Costa, M.P.C.; Bandara, B.S.S.U. (Department of Marketing Management, University of Kelaniya, 2016)

Nowadays, companies spend billions of dollars per year on celebrity endorsement to create the positive awareness for their products and brands. Most of carbonated soft drink brands tend to implement celebrity endorsement ...

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