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Student Research Conference on Marketing(SRCM): Recent submissions

Now showing items 21-40 of 163

The effect of green brand image on the behavioral intentions of the customers with special reference to the hotel industry in Sri Lanka.

Perera, W.S.M.; Bandara, B.S.S.U. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Today, public is increasingly worried about ecological issues. Thus, environmental management, green management and green marketing are becoming popular concepts among the business organizations which enables them to enhance ...
Service Quality and Patients’ Satisfaction (With Special Reference to Hemas Capital Hospital (Pvt) Ltd Thalawathugoda

Kumara, Y.P.D.; Bandara, B.S.S.U. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Private healthcare sector has become most competitive and fast growing service sector in the present business world. In hear quality is the most important icon and most of the patients as customer evaluate the private ...
The Impact of Brand Equity towards the Brand Loyalty with Special Reference to Hotel Industry in Sri Lanka

Keerthisoma, S.U.; Bandara, B.S.S.U. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Tourists have gained positive mind set about the Sri Lanka after the civil war. Thus it will help to develop a huge demand for the country. Tourism contributes 0.6% to the country from total GDP and was one of the fasters ...
The Impact of Consumers’ Belief Factors Affecting on Attitude towards Online Advertising.

Katukurunda, S.G.; Bandara, B.S.S.U. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

At present with the technological development, internet usage and online activities of people have been expanded rapidly. Hence, it has converted to a part of peoples’ ordinary activity. People spend more time on internet. ...
Factors Impact on Brand Loyalty with Special Reference to the FMCG Sector in Sri Lanka

Dulanthi, K.K.D.R.; Bandara, B.S.S.U. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

FMCG (Fast Moving Consumer Goods) industry currently has become one most emerging markets around the world. Over the past two decades FMCG industry has gradually developed from small scale business to multinational business ...
The Factors Affecting the Purchase Intention of Motorcycle Market with Special Reference to Colombo and Gampaha Districts.

Weerasinghe, D.N.M.; Fernando, P.M.P. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Motorcycle industry is a very competitive market with a significant number of market players. Also the statistics indicate that the motorcycles are a sought-after means of transportation among Sri Lankans. This study carried ...
The Factors Affecting Consumer Purchase Intention of Organic Food in Sri Lanka.

Silva, A.S.S.; Fernando, P.M.P. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Due to the current prominence of the concept “Organic Food” this research was conducted to identify relationship between organic food purchasing intension and several considering factors. A comprehensive literature review ...
A Study of the Relationship between Rewards and Employee Motivation (With Special Reference to Sri Lanka Insurance Corporation).

Nishshanka, N.B.A.P.S.; Fernando, P.M.P. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Increasingly, organizations are realizing that they have to establish an equitable balance between the employees’ contribution to the organization and the organization’s contribution to the employees. Establishing this ...
A Study on Assessing the Factors and Extent of Brand Loyalty in Sri Lankan Decorative Paint Industry

Liyanage, T.H.; Fernando, P.M.P. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The number of decorative paint companies in the Sri Lankan market is increasing and similar to that the customer demand is also increasing. Today this particular industry has become one of the profitable industries in Sri ...
A Study on the Impact of Brand Equity Dimensions on Purchase Intention of Signal Toothpaste with Special Reference to Colombo Area

Karunaratne, C.M.F.; Fernando, P.M.P. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Brand Equity is one of important concepts in Brand Management as well as in academic research. Developing and managing Brand Equity for a brand is considered as a critical issue for most firms. Having number of brands and ...
Factors Affecting to Brand Loyalty in Fast Food Industry With Special Reference to Colombo District

Fernando, T.M.D.; Fernando, P.M.P. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Developing and managing Brand Equity for a brand is considered as a critical issue for most of the industries. Having too many brands around the customer and competitive marketing and promotion campaigns can be a cause to ...
Impact of E Service Quality on Customer Satisfaction with Special Reference to Banking Sector in Sri Lanka

Deshani, A.A.D.K.; Fernando, P.M.P. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

In the last few years we have witnessed a substantial growth of internet based services, both from pure internet businesses and from traditional companies that are developing online services. One of key challenges of the ...
Impact of Brand Equity towards Purchase Intention: With Special Reference to Comfort Fabric Conditioner Brand in Sri Lanka

Dissanayake, Y.M.H.R.K.; Fernando, P.M.P. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Brand equity is one of the significant concepts in brand management, as well as in business practices and academic researches. Developing and properly managing brand equity has been emphasized as an important factor in the ...
Study on Perceived Service Quality & Customer Satisfaction in Public Sector and Private Sector Banks in Sri Lanka

Kalansuriya, P.V.; Fernando, P.M.P. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The banking industry in Sri Lanka is currently facing dynamic challenges with the competition from industry players. The public and private sector players are trying to attract and retain a larger customer base which results ...
The Impact of Social Media use on building Brand Awareness with special reference to Sri Lankan Tourist Hotel Sector.

Ranwala, R.M.N.H.; Perera, G.N.R. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The tools and strategies for communicating with consumers have changed significantly since the emergence of Internet and with the world-wide penetration of social media. The internet and social media provides a platform ...
The Factors Affecting on Formation Customer Favorable Attitudes on Mobile Banking: with Special Reference to National Development Bank Sri Lanka

Thushani, P.M.; Perera, G.N.R. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Providing innovative services is an important factor for the competitiveness in banking sector. National Development Bank’s Mobile banking is such an innovative service. With this mobile banking facility, all National ...
The impact of Social Media Functions on building Brand Loyalty with special reference to High-End Fashion Retailer Brands in Sri Lanka

Weerakoon, C.E.; Perera, G.N.R. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Building and maintaining Brand Loyalty is a very important topic that marketers are talking about for a long period, because having loyal customer base is essential to compete with emerging competitive markets. The new ...
The Impact of Consumer Sales Promotions on the Consumer Purchasing Decision with Reference To Beverage Sector in Gampaha District

Thilakarathna, R.A.I.H.; Perera, G. N. R. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The purpose of this research is to investigate the effects of sales promotion and various sales promotional tools over the purchasing decision of customer. The research evaluates the impact of sales promotional tools mainly ...
The Impact of Innovation Management on the Business Success through Sustainable Productivity of Building Construction Industry: with reference to The International Construction Consortium (ICC – Sri Lanka

Preethisinghe, G.S.M.; Perera, G.N.R. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Every commercialized company seeking profits while minimizing their costs. Most of organizations think that the way to maximize profit is only reducing costs. But the reality is reducing costs will occur unnecessary problems ...
The Impact of Point of Sales Materials on Consumer Purchasing Behavior of Anlene Milk Powder

Perera, L. S. M.; Perera, G. N. R. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

In the present business environment, marketers are using different kinds of point of sales materials to achieve the organizational communication goals. Companies spend millions of money on developing and launching point ...

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