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Student Research Conference on Marketing(SRCM)
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Showing 10 out of a total of 163 results for community: Student Research Conference on Marketing(SRCM).
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The Impact of Celebrity Endorsement on Brand Personality in Sri Lanka.
Amarasighe, N.M.
;
Weerasiri , R.A.S.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Study on Customer Based Brand Equity of Munchee Lemon Puff Brand with Special Reference to Wattala Area.
Attanayake, N.I.
;
Perera, G.N.R.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Research Study on the Impact of Bottled Water Packaging for Consumer Buying Decision in Sri Lanka.
Kalahe, Narmada.H.
;
Jayarathne, W.A.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Study on consumer behaviour on healthy food in Sri Lanka (Special reference to Western Province).
De Silva, L.B.M.S.
;
Jayarathne, W.A.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Study on Consumer Behavior towards Branded Garment Products in Sri Lanka (Special Reference to Gampaha District).
Thanushka, K.S.
;
Jayarathne, W.A.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Analysis of Consumer Behaviour on Food Restaurants in Sri Lanka (With Special Reference on Western Province)
Hansaka, W.A.S.P.
;
Jayarathne, W.A.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Factors Influencing on Brand Loyalty towards Fast Food Restaurants in Sri Lanka with Special Reference to Western Province
Gunarathne, W.P.G.K.
;
Jayarathne, W.A.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Study on Consumer Buying Behavior on Vegetable Purchase in Sri Lanka (Special Reference to Gampaha District).
Abeysundara, A.H.A.C.L.
;
Jayarathne, W.A.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Impact of Brand Image on Consumer Purchasing Behaviour in Women’s Intimate Market in Sri Lanka
Weerakoon, L.D.R.
;
Fernando, P.M.P.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Product Attributes That Influence the Smart Phone Buying Decision of Young People (Generation Y) In Sri Lanka.
Nilukamal, I.L.T.
;
Gayathree, D.A.G.P.K.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
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Author
Fernando, P.M.P. (14)
Weerasiri, R.A.S. (13)
Gayathree, D.A.G.P.K. (12)
Perera, G.N.R. (12)
Bandara, B.S.S.U. (11)
Ubayachandra, E.G. (11)
Wanninayake, W.M.C.B. (11)
Wijenayake, S.I. (11)
Kumara, W.D. (7)
Patabendige, S.S.J. (7)
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Subject
Purchase Intention (24)
Brand loyalty (14)
Service Quality (8)
Brand awareness (7)
Brand Image (7)
Brand Loyalty (7)
Perceived Quality (7)
Celebrity Endorsement (6)
purchasing intention (6)
Sri Lanka (6)
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Date Issued
2017 (91)
2016 (72)
Has File(s)
Yes (163)