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Student Research Conference on Marketing(SRCM)
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Showing 10 out of a total of 72 results for community: Student Research Conference on Marketing(SRCM).
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The Impact of Visual Merchandising on Customer Buying Decisions with Special Reference to Fashion Retailing Stores in Sri Lanka.
Rathnayaka, R.M .U.R.K.
;
Ubayachandra, E.G.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Factors Influencing the Purchase Intention of Fast Moving Consumer Goods from Supermarkets
Jayasiri, N.A.
;
Ubayachandra, E.G.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
A Behavioral Study on Leisure Shopping in Supermarkets: With Special Reference to Sri Lankan Context.
Fergus, Valarie. A.
;
Fernando, P.M.P.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Effectiveness of Mentoring in the Career Progression of Protégés.
Ranatunga, R.W.M.C.B.
;
Fernando, P.M.P.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Impact of Advertising Appeals on Customer Purchase Intention with Special Reference to Fast Moving Consumer Goods ( FMCG) in Sri Lanka.
Perera, J.I.U.
;
Kumara, D.W.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Impact of Brand Equity Dimensions on Selection of Retail Fashion Chain among Youth (A Study Based on Colombo District).
Perera, T.C.J.
;
Patabendige, S.S.J.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Impact of Social Media Marketing on Brand Loyalty (the case in tourist hotel).
Perera, P.K.D.P.
;
Herath, Renuka.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Impact of Advertising Appeals on Customer Purchase Intention with Special Reference to Supermarket Chain in Sri Lanka.
Wierathne, N.C.I.
;
Kumara, D.W.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Impact of Brand Image to Purchasing Intention towards Motor Car Market in Sri Lanka.
Jayathilake, A.V.H.L.
;
Patabendige, S.S.J.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Impact of Brand Equity on Purchase Intention towards Local Apparel Brands.
Swarnawimala, H.M.R.
;
Patabendige, S.S.J.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
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Author
Jayarathne, W.A. (6)
Kumara, D.W. (6)
Perera, G.N.R. (6)
Ubayachandra, E.G. (6)
Wanninayake, W.M.C.B. (6)
Weerasiri, R.A.S. (6)
Fernando, P.M.P. (5)
Herath, Renuka. (5)
Wijesundara, C.B. (5)
Gunawardana, H.M.R.S.S. (4)
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Subject
Purchase Intention (15)
Brand loyalty (7)
Celebrity Endorsement (5)
Brand awareness (4)
Brand Image (4)
Emotional Appeal (4)
Perceived Quality (4)
purchasing intention (4)
Rational Appeal (4)
Sri Lanka (4)
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Date Issued
2016 (72)
Has File(s)
Yes (72)