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Student Research Conference on Marketing(SRCM)
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Showing 10 out of a total of 72 results for community: Student Research Conference on Marketing(SRCM).
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The Impact of Product Package Elements on Consumer Purchase Decision: Dairy Food Product Industry in Sri Lanka.
Marasingha, M.P.C.H.K.
;
Herath, Renuka.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Effectiveness of Advertising Appeal on Purchase Intention for Mobile Connection Market of Sri Lanka.
De Silva, S.M.N.S.J.
;
Wijenayake, S.I.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Effect of Brand Equity for Women’s Purchasing Intention on Clothing Own Brands in Sri Lanka.
Maduwegedara, N.K.
;
Gayathree, D.A.G.P.K.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Effect of Advertising Appeals on Impulsive Buying Behavior (With Special Reference to Anchor Newdale in Modern Trade Context)
Ekanayake, I.
;
Wanninayake, W.M.C.B.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Factors Influencing on Brand Switching of Users of Mobile Telecommunication in Sri Lanka.
Ganegala, G.W.N.K.
;
Ubayachandra, E.G.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Impacts of Social Network Advertising on Brand Loyalty (With Special Reference to Consumer Electronics Industry).
Asees, F.A.
;
Ubayachandra, E.G.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The impact of celebrity endorsement toward brand image with special reference to men’s wear apparel in Sri Lanka
Rashinda, Malshan.
;
Weerasiri, R.A.S.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Impact of Country of Origin on the Brand Equity: The case of University Student in Purchasing Toothpaste in Sri Lankan Market.
Gomes, G.H.D.
;
Ubayachandra, E.G.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Study of the Organizational Culture and its Impact on Job Satisfaction among Executive Level Employees: A Case of MAS Intimates - MAS Design.
Gooneratne, R.K.
;
Fernando, P.M.P.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Factors Affecting Customer Loyalty Towards Licensed Commercial Banks in Sri Lanka : (With Special Reference to Colombo District).
Gunasekara, P.U.
;
Fernando, P.M.P.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
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Author
Jayarathne, W.A. (6)
Kumara, D.W. (6)
Perera, G.N.R. (6)
Ubayachandra, E.G. (6)
Wanninayake, W.M.C.B. (6)
Weerasiri, R.A.S. (6)
Fernando, P.M.P. (5)
Herath, Renuka. (5)
Wijesundara, C.B. (5)
Gunawardana, H.M.R.S.S. (4)
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Subject
Purchase Intention (15)
Brand loyalty (7)
Celebrity Endorsement (5)
Brand awareness (4)
Brand Image (4)
Emotional Appeal (4)
Perceived Quality (4)
purchasing intention (4)
Rational Appeal (4)
Sri Lanka (4)
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Date Issued
2016 (72)
Has File(s)
Yes (72)