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Student Research Conference on Marketing(SRCM)
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Showing 10 out of a total of 72 results for community: Student Research Conference on Marketing(SRCM).
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Factors Influencing on Purchase Intention for Men’s Fairness Cream Products in Sri Lanka.
Dabare, G.C.P.
;
Weerasiri, R.A.S.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Factors Influencing the Purchase Intention of Organic Food Products in Sri Lanka.
Karunatilleke, A.N.C.
;
Weerasiri, R.A.S.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Impact of brand promotional appeals towards the purchasing intention for ladies two wheeler market in Sri Lanka.
Fernando, M.D.K.
;
Weerasiri, R.A.S.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Factors Affecting On Consumer Purchasing Intention for Fruit Drinks Market in Sri Lanka.
Fasna, M.A.F.
;
Weerasiri, R.A.S.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The influence of demographic factors on the purchase evaluation criteria of mobile phones in Sri Lanka.
Chathuranga, P.A.
;
Ubayachandra, E.G.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Impact of Visual Merchandising on Consumer Impulse Buying Behavior: With Special Reference to Modern Trade Sector in Sri Lanka
Wijegunarathne, K.V.D.J.K.B.
;
Perera, G.N.R.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Impact of Sales Promotions on Consumer Buying Behavior - With Special Reference to the Mobile Telecommunication Industry in Sri Lanka.
Madushanka, W.A.I.
;
Perera, G.N.R.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Factors Impact on Buying Behavior towards Luxury Fashion Products among Millennial Generation.
Perera, K.R.T.
;
Perera, G.N.R.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Factors Affecting for Consumer Switching Behavior from Toilet Soap to Face Wash in Sri Lanka.
Senavirathna, W.S.M.S.
;
Perera, G.N.R.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Impact of Website Quality on Purchase Intention in Online Retailing Environment in Sri Lanka: Perceived Trust as a Mediator.
Bambarawana, N.S.
;
Gunawardana, H.M.R.S.S.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
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Author
Jayarathne, W.A. (6)
Kumara, D.W. (6)
Perera, G.N.R. (6)
Ubayachandra, E.G. (6)
Wanninayake, W.M.C.B. (6)
Weerasiri, R.A.S. (6)
Fernando, P.M.P. (5)
Herath, Renuka. (5)
Wijesundara, C.B. (5)
Gunawardana, H.M.R.S.S. (4)
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Subject
Purchase Intention (15)
Brand loyalty (7)
Celebrity Endorsement (5)
Brand awareness (4)
Brand Image (4)
Emotional Appeal (4)
Perceived Quality (4)
purchasing intention (4)
Rational Appeal (4)
Sri Lanka (4)
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Date Issued
2016 (72)
Has File(s)
Yes (72)