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Student Research Conference on Marketing(SRCM)
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Showing 3 out of a total of 163 results for community: Student Research Conference on Marketing(SRCM).
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Impact of Brand Knowledge on Consumer Lifetime Value with Special References to Ayurvedic Products in Sri Lanka.
Sudharshana, N.A.
;
Gayathree, D.A.G.P.K.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
Impact of Social Factors on Consumer Impulsive Buying Behavior in Sri Lanka.
Basnayaka, B.M.M.G.T.R.
;
Gayathree, D.A.G.P.K.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
The Impact of the Marketing Communication Tools on Brand Awareness in Second Hand Automobile Market in Sri Lanka
de Silva, A.K.S.
;
Wijenayake, S.I.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
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Author
Fernando, P.M.P. (14)
Weerasiri, R.A.S. (13)
Gayathree, D.A.G.P.K. (12)
Perera, G.N.R. (12)
Bandara, B.S.S.U. (11)
Ubayachandra, E.G. (11)
Wanninayake, W.M.C.B. (11)
Wijenayake, S.I. (11)
Kumara, W.D. (7)
Patabendige, S.S.J. (7)
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Purchase Intention (24)
Brand loyalty (14)
Service Quality (8)
Brand awareness (7)
Brand Image (7)
Brand Loyalty (7)
Perceived Quality (7)
Celebrity Endorsement (6)
purchasing intention (6)
Sri Lanka (6)
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2017 (91)
2016 (72)
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