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Student Research Conference on Marketing(SRCM)
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Showing 6 out of a total of 6 results for community: Student Research Conference on Marketing(SRCM).
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Study on Association in between Store Personality and Consumer Brand Loyalty (with especial reference to Fashion Retail industry in Sri Lanka).
Peramuna, N.D.
;
Wanninayake, W.M.C.B.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Impact Of E- Service Quality on Creating Brand Loyalty in Telecommunication Services: in The Case of Dialog Axiata PLC.
Sewwandi, W.A.T.
;
Wanninayake, W.M.C.B.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The impact of celebrity endorsement on purchasing intention with special reference to malted milk powder market in Sri Lanka.
Ranasinghe, R.A.C.P.
;
Wanninayake, W.M.C.B.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The impact of Brand Equity on Purchasing Intention with special reference to the Skin Care Brands in Sri Lanka.
Lakshi, Erandi. W.P.
;
Wanninayake, W.M.C.B.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Impact of Brand Personality on Customer Buying Intention: In the Case of Charles & Keith Brand in Sri Lanka.
Wijerathne, W.P.T.U.P.
;
Wanninayake, W.M.C.B.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Effect of Advertising Appeals on Impulsive Buying Behavior (With Special Reference to Anchor Newdale in Modern Trade Context)
Ekanayake, I.
;
Wanninayake, W.M.C.B.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
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Author
Wanninayake, W.M.C.B. (6)
Ekanayake, I. (1)
Lakshi, Erandi. W.P. (1)
Peramuna, N.D. (1)
Ranasinghe, R.A.C.P. (1)
Sewwandi, W.A.T. (1)
Wijerathne, W.P.T.U.P. (1)
Subject
Brand loyalty (2)
Advertising Appeals (1)
Brand Association, (1)
Brand Awareness, (1)
Brand equity, (1)
Brand Image. (1)
brand personality dimensions (1)
Brand personality, (1)
customer behavior (1)
Customer preference (1)
... View More
Date Issued
2016 (6)
Has File(s)
Yes (6)