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Effect of Point of Sale Material on Impulsive Buying Behavior in Western Province with Special Reference to Anchor Newdale in Restaurant Context.
Eranga, M.A.T.D.
;
Perera, G. N. R.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
The Impact of Point of Sales Materials on Consumer Purchasing Behavior of Anlene Milk Powder
Perera, L. S. M.
;
Perera, G. N. R.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
The Impact of Consumer Sales Promotions on the Consumer Purchasing Decision with Reference To Beverage Sector in Gampaha District
Thilakarathna, R.A.I.H.
;
Perera, G. N. R.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
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Author
Perera, G. N. R. (3)
Eranga, M.A.T.D. (1)
Perera, L. S. M. (1)
Thilakarathna, R.A.I.H. (1)
Subject
Anchor Newdale set yoghurt (1)
Awareness (1)
Below the Line marketing campaigns (1)
Beverage Sector (1)
Brand recall (1)
Consumer Purchasing Behavior (1)
Consumer Purchasing Decision (1)
Consumer Sales Promotions (1)
Impulsive buying (1)
POSM (1)
... View More
Date Issued
2017 (3)
Has File(s)
Yes (3)