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The Impact of Advertising Appeals on Customer Purchase Intention with Special Reference to Fast Moving Consumer Goods ( FMCG) in Sri Lanka.
Perera, J.I.U.
;
Kumara, D.W.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
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Author
Kumara, D.W. (1)
Perera, J.I.U. (1)
Subject
Emotional Appeal (1)
Moral Appeal (1)
Purchase Intention (1)
Rational Appeal (1)
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2016 (1)
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