Browsing Student Research Conference on Marketing(SRCM) by Subject "Instagram Advertising, Para Social Interactions, Perceived Enjoyment, Perceived Usefulness, Social Media Advertisements"

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Impact of Instagram Advertising on Youth Impulsive Buying Behavior Towards Apparel Outlets Located in Colombo District: The Moderating Effect of Consumer Personality and Mediating Effect of Digital Literacy

Wickramasinghe, M. M.; Wanninayake, W. M. C. B. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Social media advertisements are one of the most highly utilized communication tools in the current marketing landscape to engage with the audience. In Sri Lanka the most used social media platforms for advertising by ...

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