Basnayaka, B.M.M.G.T.R.; Gayathree, D.A.G.P.K.
(Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
Impulse buying is normally thing within the consumers. The purpose of the research is identifying the social factors influencing the impulsive buying behavior: the case FMCG in Sri Lanka. The objectives are to identifying ...