Browsing Student Research Conference on Marketing(SRCM) by Subject "Brand Trust, Consumer Purchase Intention, Cosmetics, Credibility Expertise, Powerfulness, Two-step Flow Communication Theory"

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The Impact of Opinion Leaders on Consumer Purchasing Intention of Cosmetics Industry in Sri Lanka: Mediating Effect of Brand Trust

Hansaka, M. P. L.; Herath, H. M. R. P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

The study aims to analyze the impact of Opinion Leaders on consumer purchasing intention within the cosmetics industry in Sri Lanka. According to Index Box 2021, the cosmetics industry in Sri Lanka has experienced significant ...

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