Browsing Student Research Conference on Marketing(SRCM) by Subject "Brand Reputation, Corporate Brand Identity, Customer Brand Loyalty, Modern Trade Industry"

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The Impact of Corporate Brand Identity on Customer Brand Loyalty Towards Modern Trade Industry in the Western Province of Sri Lanka: The Mediating Effect of Brand Reputation

Gunarathna, P. K. P. D.; Medis, L. A. P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Modern trade sector in Sri Lanka, identified as an emerging competitive market. Even though many branding concepts were investigated by the previous researchers, The Corporate Brand identity on Brand Loyalty were not ...

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