Browsing Student Research Conference on Marketing(SRCM) by Subject "Brand Recognition, Healthy Food Advertisements, Informativeness, Loyalty, Purchase Intentions, Unhealthy Food Advertisements"

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The Impact of Effective Advertising on Purchase Intention with Moderating Effect of Age – Comparative Analysis of Advertisements for Healthy and Unhealthy Food in Sri Lanka

Kodithuwakku, K. A. G. G.; Wijesundara, C. B. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

When the current global trend of food advertising is analyzed, the influencing power of unhealthy food advertisements is higher in the buying decision of consumers than healthy food advertisements. Exposure to the advertising ...

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