Senavirathna, M. K. K. C.; Weerasiri, Sudath
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)
The toothpaste product market is a growing industry in Sri Lanka with high competition. The purpose of this study is to investigate the impact of celebrity endorsement on brand recall of toothpaste brands in Sri Lanka. The ...