Browsing Student Research Conference on Marketing(SRCM) by Subject "Brand Association,"

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The impact of Brand Equity on Purchasing Intention with special reference to the Skin Care Brands in Sri Lanka.

Lakshi, Erandi. W.P.; Wanninayake, W.M.C.B. (Department of Marketing Management, University of Kelaniya, 2016)

Nowadays, there can be seen a keen competition among the skin care Bands. Marketers use different strategies to attract customers to their skin care brands. Recently, marketers are highly considering on building brand ...
The Impact of Country of Origin on Brand Equity: Special Reference to Milk Powder Market in Sri Lanka.

Gamage, W.B.G.P.S.; Herath, H.M.R.P. (Department of Marketing Management, University of Kelaniya, 2017)

35 The Impact of Country of Origin on Brand Equity: Special Reference to Milk Powder Market in Sri Lanka W.B.G.P.S.Gamage Department of Marketing Management, Faculty of Commerce and Management Studies, University of ...

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