Browsing Student Research Conference on Marketing(SRCM) by Author "Wanninayake, W. M. C. B."

Now showing items 1-2 of 2

The Impact of Brand Trust in Developing Brand Loyalty with special reference to Premium Apparel Brands in Sri Lanka

Ranathunga, P. R. A. J. S.; Wanninayake, W. M. C. B. (Department of Marketing Management, University of Kelaniya, 2017)

The importance of brand trust has become a significant factor when comparing to previous years. Brand trust plays a major role for each and every organization in building up the relationship between the product and the ...
Impact of Store Image Dimensions on Retail Apparel Store Loyalty and Perceived Trust as a Moderation (A Study on Young Adults).

Madushani, W. J. C.; Wanninayake, W. M. C. B. (Department of Marketing Management, University of Kelaniya, 2017)

The retailing practice is going through a radical revolution due to the introduction of new formats for which modern retailers are gaining tremendous importance in the recent times. Moreover, with the changing behavioral ...

Search Digital Repository