Lakshan, H. G. H. T.; Gayathree, D. A. G. P. K.
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)
The tourism industry in Sri Lanka is experiencing rapid growth and remains one of the country’s primary sources of foreign income. As the industry has expanded, new forms of alternative tourism—such as ecotourism, green ...