Digital Repository

Relationship between Corporate Social Responsibilities and Customer Purchase Intention in North-Western Province, Sri Lanka

Show simple item record

dc.contributor.author Koshila, T.G.S.
dc.contributor.author Aruppala, W.D.N.
dc.date.accessioned 2017-02-21T03:34:49Z
dc.date.available 2017-02-21T03:34:49Z
dc.date.issued 2016
dc.identifier.citation Koshila, T.G.S. and Aruppala, W.D.N. 2016. Relationship between Corporate Social Responsibilities and Customer Purchase Intention in North-Western Province, Sri Lanka. In Proceedings of the Undergraduates Research Conference - 2016, 11th January 2017, Department of Accountancy, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka. en_US
dc.identifier.issn 2550- 2611
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/16494
dc.description.abstract In the competitive business world, the organizations have found that it is very difficult to survive. For this purpose they use various strategies where Corporate Social Responsibility takes considerable place in this regard. The emergence principles of sustainable development have an important impact on the concept of Corporate Social Responsibility. This study considered about the impact of corporate social responsibility practices which are undertaken by the companies on the customers’ purchasing intentions. The data was collected from North-Western province, Sri Lanka. According to the literature findings, corporate social responsibility is identified under four variables which are economic responsibilities, legal responsibilities, ethical responsibilities and philanthropic responsibilities. Customer purchasing intention is considered under three variables, customer satisfaction, customer loyalty and customer trust. The sample was taken as the 400 of customers in North-Western province, Sri Lanka and data was collected via structured questionnaire. The study have identified that there is a moderate and positive effect of overall corporate social responsibility practices on overall customer purchase intentions. Finally suggestions were given to enhance the reliability of study through identifying limitations and suggestions will helpful for decision makers to gain competitive advantage over their rivals. Finally it has identified further research areas the study can be developed. en_US
dc.language.iso en en_US
dc.publisher Department of Accountancy, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka en_US
dc.subject Corporate Social Responsibilities en_US
dc.subject Economic responsibilities en_US
dc.subject Legal responsibilities en_US
dc.subject Ethical responsibilities en_US
dc.subject Philanthropic responsibilities en_US
dc.subject Customer purchase intention en_US
dc.subject Customer satisfaction en_US
dc.subject Customer loyalty en_US
dc.subject Customer trust en_US
dc.title Relationship between Corporate Social Responsibilities and Customer Purchase Intention in North-Western Province, Sri Lanka en_US
dc.type Article en_US


Files in this item

This item appears in the following Collection(s)

Show simple item record

Search Digital Repository


Browse

My Account