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Browsing Sri Lanka Journal of Marketing by Subject "TPB"

Browsing Sri Lanka Journal of Marketing by Subject "TPB"

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  • Gayathree, D.A.G.P.K. (Sri Lanka Journal of Marketing, Vol 2 No 1 Jan – June 2016, 2016)
    Consumer behaviour researchers and scholars throughout the past three decades have given much prominence to the green consumerism related studies due to its significance in the contemporary business world. According to ...

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