Digital Repository

Factors influencing on Usage of Mobile Banking Services: With Special Reference to People’s Bank

Show simple item record

dc.contributor.author Divakara, J.W.K.P.
dc.contributor.author Yatiyammana, M.R.K.N.
dc.date.accessioned 2016-12-19T08:41:47Z
dc.date.available 2016-12-19T08:41:47Z
dc.date.issued 2016
dc.identifier.citation Divakara, J.W.K.P. and Yatiyammana, M.R.K.N. 2016. Factors influencing on Usage of Mobile Banking Services: With Special Reference to People’s Bank. 4th Students’ International Conference on Business (SICB 2016), Faculty of Commerce & Management Studies, University of Kelaniya, Sri Lanka. p 31. en_US
dc.identifier.issn 2536-8877
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/15516
dc.description.abstract Though People’s Bank is having around 740 branch network island wide with a customer account base of Over 13Mn (Bank Annual Report, 2015) , it has failed to reach 100% of the country population. Bank has introduced technology driven solution to address this situation with mobile banking services. Still the usage of Mobile Banking services are not satisfactory by its customers. The purpose of this study is to identify the factors affecting and level of impact of those factors towards the usage of Mobile Banking Services offers by People’s Bank. The G power software was used to determine the sample size of the study and online questionnaire was sent to randomly selected people’s bank customer email database of 250 in Gampaha District and fist 200 responses will be analyzed. The findings of this study will benefit to the People’s Bank to promote its Mobile Banking facility among its customers and offer them efficient financial solutions through mobile devices which will save their time and money; customers are able to enjoy 24/7 hours banking services at any time anywhere. Finally, the findings could be further used for strategic decision making to increase the usage for MB Facilities. en_US
dc.language.iso en en_US
dc.publisher Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka en_US
dc.subject Mobile Banking en_US
dc.subject Perceived Ease of Use en_US
dc.subject Perceived Usefulness en_US
dc.subject Perceived Risk en_US
dc.title Factors influencing on Usage of Mobile Banking Services: With Special Reference to People’s Bank en_US
dc.type Article en_US


Files in this item

This item appears in the following Collection(s)

Show simple item record

Search Digital Repository


Browse

My Account