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Browsing 4th SICB -2016 by Subject "4P’S (Price, Place, Product and Promotion)"

Browsing 4th SICB -2016 by Subject "4P’S (Price, Place, Product and Promotion)"

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  • Ishanka, H.G.; Perera, G.N.R. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)
    At present there is a growing demand for set yoghurts in Sri Lanka. It is important for set yoghurt industry to understand and identify what are the consumer’s perception, needs and wants, what are the factors affecting ...

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