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Browsing ICBI 2016 by Author "Wijethunga, W.M.H.U."

Browsing ICBI 2016 by Author "Wijethunga, W.M.H.U."

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  • Impact of Brand Awareness on Purchase Intention: With Special Reference to Mobile Phone Brands 
    Jayasekara, J.M.D.N.; Wijethunga, W.M.H.U. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)
    Since the mobile phone market is growing and competitive, to be successful it is important to understand the relationship between brand awareness (BA) and purchase intention (PI). Researches that study the impact of BA on ...
  • Impact of Brand Image on Customer Loyalty in Sri Lankan Hotel Industry 
    Jayasinghe, I.S.; Wijethunga, W.M.H.U. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)
    Brand Image (BI) is an important factor influencing the customer loyalty (CL). Thus, companies try to attract more customers by creating a positive BI in consumer minds. It is evidenced that researches conducted to study ...
  • Impact of Customer Relationship Perceptions on Customer Loyalty in Supermarkets in Sri Lanka 
    Piumali, W.M.H.; Wijethunga, W.M.H.U. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)
    Building and maintaining strong relationships with their customers has become a basic requirement for companies today. Therefore, firms aim to build close relationships with customers to enhance Customer Relationship ...
  • Measuring Customer Perceived Online Service Quality: A Case of Online Education in Sri Lanka 
    Hettiarachchy, B.S.; Wijethunga, W.M.H.U. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)
    Owing to technological advancement, many universities have started to offer online education programs, while ensuring high level of Service Quality (SQ) as educational communities. The researchers intended to measure the ...

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