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Browsing Volume 01 - No 02 by Subject "Prospect Theory"

Browsing Volume 01 - No 02 by Subject "Prospect Theory"

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  • Lasantha, S.A.R.; Pathirawasam, C. (Department of Commerce and Financial Management, University of Kelaniya, 2017)
    Expected Utility Theory advocates that individuals make rational decisions. However it is not rare to see consumers deviate from rationality when making consumer credit decisions. Despite the financial literacy, individuals ...

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