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Impact of Social Media eWoM on Purchasing Intention of Sri Lankan Fast Food Restaurants Industry: A Study among Facebook Users

Wijesinghe, M. P.; Wanninayake, W.M.C.B. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Now showing items 1-1 of 1

Author
- Wanninayake, W.M.C.B. (1)
- Wijesinghe, M. P. (1)
Subject
- : eWOM, Fast Food Restaurants, Purchase Intention, Social Media (1)
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Date Issued
- 2021 (1)
Has File(s)
- Yes (1)