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Showing 10 out of a total of 12 results for community: Commerce and Management.
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Celebrity Endorsement and Consumer Buying Intention With Relation to the Television Advertisement for Perfumes
Priyankara, R.
;
Weerasiri, S.
;
Dissanayaka, R.
;
Jinadasa, M.
(
David Publishing
,
2017
)
Theoretical structure of a tourism focused CGE model for measuring the economic impact of an economy
Fernando, Sriyantha.
(
München, Germany
,
2017
)
The effects of working capital management on profitability, liquidity, solvency and organic growth with special reference to SMEs: A review.
Semasinghe, D.M.
;
Mahasena, Senanayake
;
Dayaratna Banda, O.G.
(
International Journal of Accounting & Business Finance
,
2017
)
Trends in working capital management and its impact on firms' performance : An analysis of Sri Lankan small and medium enterprises.
Semasinghe, D.M.
;
Mahasena, Senanayake
;
Dayaratna Banda, O.G.
(
International Journal of Accounting & Business Finance
,
2017
)
Impact of strategic orientation competitive strategies on venture growth in Sri Lankan SMES.
Wijetunge, D.
;
Semasinghe, D.M.
(
Australian centre for Entrepreneurship(ACE) Research exchange Conference
,
2017
)
The Impact of Perceived Effectiveness of Celebrity Endorsement on Perceived Brand Personality
Dissanayake, D.M.R.
;
Weerasiri, R.A.S.
(
Journal of Accounting & Marketing
,
2017
)
The Tourism-Led Development Strategy in Sri Lanka.
Fernando, Sriyantha.
(
Journal of Business and Technology
,
2017
)
Influence of Celebrity Worship Motives on Perceived Brand Evaluation of Endorsed-Brand,
Dissanayake, D.M.R.
;
Ismail, N.
;
Pahlevan Sharif, S.
(
Proceeding of the International Conference on Advanced Marketing
,
2017
)
Consumer Perception and Behavioral Patterns onNutritional Food Consumption of Urban and Suburban Segments of Sri Lanka: A Decisional Analysis to Case –Related Implications
Liyanage, P.W.
;
Dissanayake, D.M.R.
(
International Journal of Scientific & Engineering Research
,
2017
)
The Gravity of Entrepreneurs’ Network Ties on the growth of the Business in Sri Lanka
Semasinghe, D.M.
;
Kumarapeli, K.
(
European Journal of Business and Management
,
2017
)
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Author
Dissanayake, D.M.R. (5)
Semasinghe, D.M. (4)
Dayaratna Banda, O.G. (2)
Fernando, Sriyantha. (2)
Mahasena, Senanayake (2)
Dissanayaka, R. (1)
Ismail, N. (1)
Jinadasa, M. (1)
Koththagoda, K.C. (1)
Kumarapeli, K. (1)
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Subject
Sri Lanka (3)
Absorption–Addiction Model (1)
Attractiveness (1)
attractiveness (1)
Brand Differentiation (1)
Brand-Related Behaviors (1)
Business Network Ties (1)
Business Performance (1)
Cash Conversion Cycle (CCC) (1)
celebrity endorsement (1)
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Date Issued
2017 (12)
Has File(s)
No (12)