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Showing 10 out of a total of 15 results for community: Commerce and Management.
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The impact of brand awareness, brand association and brand perceived quality on female consumers' purchase decision of foreign makeup products (a study on youth segment)
Perera, W.L.M.V.
;
Dissanayake, D.M.R.
(
2013
)
Building Brand Equity through Integrated Business Model: A Case of Cable Brand in Sri Lanka
Dissanayake, D.M.R.
(
IES Management College and Research Centre, Mumbai, India
,
2015
)
Learning through Failures Case of Reviewing Strategy & Execution Yamaha - Out Board Market (OBM Market)
Dissanayake, D.M.R.
;
Bandara, B.S.S.U.
(
Staff Development Unit, Faculty of Commerce & Management Studies, University of Kelaniya
,
2015
)
Effectiveness of Relationship Marketing Tools on Building Brand Perception: With Reference to Surgery Transplant Products in Sri Lankan Pharmaceutical Industry
Geethanga, P.L.P.
;
Dissanayake, D.M.R.
(
University of Kelaniya
,
2014
)
Potential of Tea Tourism in Sri Lanka: A Review of Managerial Implications and Research Directions
Koththagoda, K.C.
;
Dissanayake, D.M.R.
(
Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka
,
2016
)
Relationship between Celebrity Endorsement and Brand Attitude: With Reference to Financial Services Sector Brands in Sri Lanka
Dissanayake, D.M.R.
;
Ismail, N.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
Impact of Psychological Characteristics with the Mediating Effect of Psychological Wellbeing on Job Performance: A Conceptual Paper With Reference to Services Sector Research Propositions
Javed, S.
;
Sambasivan, M.
;
Dissanayake, D.M.R.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
Factors Determine the Customer-Celebrity Relationship towards Perceived Celebrity Endorsements: Propositions to Hypothesize Future Studies in Sri Lankan Services Sector
Dissanayake, D.M.R.
(
Department of Marketing Management, Faculty of Commerce & Management Studies,University of Kelaniya
,
2015
)
IMPACT OF CELEBRITY WORSHIP MOTIVES ON CUSTOMER BRAND RELATIONSHIP (CBR) BEHAVIOR TOWARDS SERVICE SECTOR ENDORSED BRANDS.
Hossain, M.D.A.
;
Wasantha, H.L.N.
;
Dissanayake, D.M.R.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
IMPACT OF CELEBRITY WORSHIP MOTIVES ON CUSTOMER BRAND RELATIONSHIP (CBR) BEHAVIOR TOWARDS SERVICE SECTOR ENDORSED BRANDS
Hossain, M.D.A.
;
Wasantha, H.L.N.
;
Dissanayake, D.M.R.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
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Author
Dissanayake, D.M.R. (15)
Hossain, M.D.A. (2)
Wasantha, H.L.N. (2)
Amarasinghe, N.M. (1)
Amarasuriya, T. (1)
Bandara, B.S.S.U. (1)
Geethanga, P.L.P. (1)
Ismail, N. (1)
Javed, S. (1)
Koththagoda, K.C. (1)
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Subject
Celebrity Endorsement (3)
Bangladesh (2)
Brand Equity (2)
Celebrity Worship Motives (2)
Customer Brand Relationship (2)
Service Sector Brands (2)
Attractiveness (1)
Brand Association (1)
Brand Attitude (1)
Brand Awareness (1)
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Date Issued
2015 (8)
2016 (2)
2017 (2)
2010 (1)
2013 (1)
2014 (1)
Has File(s)
Yes (15)